Having an
agent is not necessary, but with one you will have access to many more acting
opportunities then without one. More acting opportunities increase your chances
of getting more jobs and becoming more successful. After all, casting directors
notify the agents, not the actors, when
they are holding an audition.
A good agent
will represent and provide an actor with many audition opportunities. They are sincere
about and trustworthy with boosting the actors’ career, not just taking their
money, since they will earn 10-15% of everything an actor makes. When applying
for agencies, note a big agency does not mean big success. For example, in a
large agency, there are so many aspiring actors that an actor may not get enough one on one attention and become quickly
forgotten. However, a respectable agency, that is up and coming, will suffice
and will feel lucky to represent every individual they have.
If you are
interested in finding an agent, contact at least 20 or more agents, (the more
you contact, the better,) and send them (or hand deliver to save on postage) your
headshot, resume and cover letter. Your cover letter should include an
introduction to yourself and the most impressive aspects of your acting
experience, with hopes of enticing them to represent you.
By
contacting the unions below you may get a record of franchised agents. (In
order to avoid scams, only become
represented by at union franchised agent. Doing business with an agent that is
not franchised means, ultimately, they can do whatever they want which is not
always legal. If any agent requires money upfront, it is a scam.)
1. Screen
Actors Guild National Office
-Phone #:
323-954-1600
-www.sag.org
-5757
Wilshire Blvd., Los Angeles, California 90036-3600
2. American
Federation of Television and Radio Artists National Office
-Phone #:
212-532-0800
-www.aftra.org
-260 Madison Avenue, NY, NY 10016
3. Actor’s Equity Association National Office
-Phone #:
212-869-8530
-www.actorsequity.com
-165 West 46th
street, Floor 15, NY, NY 10036
4. Go to the
Academy Player’s Directory at www.acadpd.org and scroll
through different actors to see which agencies represent them.
5.
Networking with other actors can help point you in the right direction for a successful,
respected agency.
6. If you
are already involved in a production and performing at the time of your search,
you may also invite agencies to watch you.
About a week
in a half after you send your headshot and resume, follow up with a phone call
and try to set a time to meet. If you do not get responses from the first 20 agents
contacted, contact more. Then, critique your headshot and resume in case the
problem is your presentation. If an agent is interested, set up a time and
place to meet! This first impression is extremely important since you must persuade
your agent to believe in you. Through this meeting, your goal is to communicate
yourself as a serious, professional, prepared, dependable and aspiring actor. You
should bring your headshots, extra proofs, resume and whatever else showcases
your talent. Be prepared to sing a song or do a monologue if they request one. Your
attire is very important because the agents will want to see you at your best.
If there is a certain character type you fit best, embrace and dress that type.
Do not be defensive, but always take constructive criticism and advice from
your potential agent.
Once an
agent agrees to represent you, next comes signing the contract, which usually
lasts for one year, followed by a meeting, with the possibility of three
additional years. The contract must be read thoroughly. Never sign a contract
right away, but instead take it home for further investigation, deliberation
and legal advice! Look specifically at commission rates and which certain
conditions are required for both parties if they end the deal.
Be sure to ask your potential agent the
following questions:
1.What is my casting type? (Are you
marketable enough? How can you improve your chances of being casted?)
2.Who would represent me from your agency?
(Is this person dedicated and respected?)
3. How many other people fall into that same
category? (Will I get lost in a massive crowd?)
4. Where do you feel I fit in this industry?
(Does the potential agent have similar ideas of where to market you?)
5. How would they develop your career?
6. What type of work have your current
clients received?
7. What type of communication do your agents
and clients have? (It is extremely important to have good communication so you
do not miss opportunities to attend certain auditions.) Do not be afraid to
suggest possible auditions to attend. Your agent will then know you are proactive and serious about
your work as well. Remember, part
of your job is to sell yourself as an actor, and an agent is just another
potential buyer!
-Actors Nook
Team
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